Trying to Connect with Physicians? What Marketers Need to Know
Pharmaceutical companies and medical device makers put the majority of their resources behind direct marketing. While they’re most visible to the consuming public through television commercials and...
View Article4 Things You Should Know About Communicating with Healthcare Professionals
Guest blog post by HealthLink Dimensions Healthcare professionals are pressed for time now more than ever. Time is filled with entering data into EHR systems and managing an increasing patient load. It...
View Article5 Critical Insights Into Physician Marketing
Guest blog post by HealthLink Dimensions Despite many companies’ best efforts, understanding what messages will compel physicians to respond remains somewhat elusive. According to the Kaiser Family...
View ArticleCaught in a Trap: The Consequences of Spam Traps
Guest blog post by HealthLink Dimensions Executing an effective medical email marketing campaign takes time and effort. From crafting the perfect subject line to targeting the right audience, marketing...
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